(01) hello there.
Leading the
that enterprise teams trust.
Twelve years of craft delivered by one practitioner — strategy, design, systems.
writing here · open from late 2026 —
venkataorugantiyahoocom(02) work.
(a)
30–35%
reduction in front-end development time
Translated the organization's Corporate Style Guide — a PDF brand artifact governing every employee, vendor, and partner — into a developer-consumable Design System for product engineering, without disturbing the brand source of truth.
role / Sr. UX Analyst & CoE Leader
Read
(b)
20+
cross-functional stakeholders aligned — partners to engineering
Brought 20+ stakeholders — dealers, distributors, sales, business, BAs, and Salesforce developers — to consensus on Compass 2.0, a single Order Management System replacing six legacy stacks across markets. The work was less about screens and more about separating real workflow divergence from vocabulary differences.
role / Lead UX Analyst
Read
(c)
B2B
enterprise eCommerce launch
Spearheaded design and UI development for the CloudCraze marketplace. Hands-on UI build on the Salesforce Lightning Platform matching enterprise standards.
role / Sr. UX Designer / Developer
Outline
(d)
Global
trial-positioning analytics
Designed an intuitive geo-spatial reporting tool for product trials. Simplified complex UI with clear information architecture for global data analysis.
role / Sr. UX Designer
Outline(03) manifesto.
Most enterprise UX falls apart at the seams between strategy, design, and engineering. Specs get translated three times. By the time work ships, the original intent is gone.
I close those seams by holding all of them at once. Twelve years of running discovery, building design systems, and shipping on Salesforce, OMS, and platform UI — without the translation losses of multi-team handoffs.
One practitioner. Tighter loop. Full depth of craft.
(04) services.
Stakeholder alignment, user research, information architecture — the work that decides whether the build succeeds before any pixels are drawn.