(01) hello there.

Leading the

UX strategy and
design systems

that enterprise teams trust.

Twelve years of craft delivered by one practitioner — strategy, design, systems.

writing here · open from late 2026 —

venkataorugantiyahoocom
UI button styles examined closely on a laptop screen

(a)

Enterprise Design System

30–35%

reduction in front-end development time

Translated the organization's Corporate Style Guide — a PDF brand artifact governing every employee, vendor, and partner — into a developer-consumable Design System for product engineering, without disturbing the brand source of truth.

Design SystemsComponent LibraryWeb & MobileGovernance

role / Sr. UX Analyst & CoE Leader

Read
Warehouse storage racks with stacked pallets

(b)

Order Management System — Compass 2.0

20+

cross-functional stakeholders aligned — partners to engineering

Brought 20+ stakeholders — dealers, distributors, sales, business, BAs, and Salesforce developers — to consensus on Compass 2.0, a single Order Management System replacing six legacy stacks across markets. The work was less about screens and more about separating real workflow divergence from vocabulary differences.

Stakeholder EngagementEnterprise SystemsSalesforceGlobal Teams

role / Lead UX Analyst

Read
Reflection of a shopping cart in a rainy parking lot

(c)

Salesforce Marketplace — CloudCraze

B2B

enterprise eCommerce launch

Spearheaded design and UI development for the CloudCraze marketplace. Hands-on UI build on the Salesforce Lightning Platform matching enterprise standards.

SalesforceeCommerceUI Development

role / Sr. UX Designer / Developer

Outline
Aerial view of patchwork agricultural fields

(d)

Geo-Spatial Reporting — Monsanto

Global

trial-positioning analytics

Designed an intuitive geo-spatial reporting tool for product trials. Simplified complex UI with clear information architecture for global data analysis.

Data AnalyticsGeo-SpatialAgriculture Tech

role / Sr. UX Designer

Outline

(03) manifesto.

  1. 01Requirements Elicitation
  2. 02Information architecture
  3. 03Interactive prototypes
  4. 04Development
  5. 05Deployment

The full UX lifecycle,
end to end.

Directional signpost with labels for UX lifecycle stages

Most enterprise UX falls apart at the seams between strategy, design, and engineering. Specs get translated three times. By the time work ships, the original intent is gone.

I close those seams by holding all of them at once. Twelve years of running discovery, building design systems, and shipping on Salesforce, OMS, and platform UI — without the translation losses of multi-team handoffs.

One practitioner. Tighter loop. Full depth of craft.

(04) services.

Four practices. One person. End-to-end.

Stakeholder alignment, user research, information architecture — the work that decides whether the build succeeds before any pixels are drawn.

  • User research & discovery
  • Usability testing (in-person & online)
  • Information architecture
  • Card sorting & affinity diagramming
  • Persona development & journeys
  • Heuristic evaluation
  • VoC analysis & feedback
  • Accessibility (Section 508)